Situation or SWOT Analysis

A SWOT analysis is crucial as a part of opening a business, as well as a pop up restaurant. “This analysis is done so that the weaknesses can later be eliminated or turned into strengths. “ (104) An understanding of what strengths, weaknesses, opportunities and threats are to be encountered will ensure that White Marble is ready to improve their weaknesses, grow their strengths and opportunities and also minimise their threats.

The strength that White Marble consist of is its creativity. It is highly unlikely that another restaurant around the area has the exact same concept and theme. White Marble provides customers with a unique way to dine, which is dining from marble slabs that are provided for every customer. This is a large benefit for White Marble as it is different, and also could provide more tourist customers as tourist do not want to go for casual restaurants when in Las Vegas. They want to go for something they have never experienced. Which is what White Marble provides. Another strength that White Marble possesses is the pricing. Our restaurant supplies customers with affordable fine dining experience. $23 net price for a three course meal with complimentary palette cleansers in between each course and also a choice of beverage is what customers are looking for. The experience itself costs more than the meals, and we are providing customers with a great price also to enjoy the view of the Las Vegas Strip.

There are plenty of weaknesses that my restaurant could encounter during the duration of its pop up restaurant. One major weakness that could decrease the number of customers is the unique style itself. It could set some customers uninterested due to hygienic reasons of their own. Having the food allocated on marble slabs for every course is what combines the authentic flavours together more, however this could drive customers the other way around.

Opportunities for White Marble is great. “ One way to determine opportunities is to look at strengths with an eye for building on them and to look at weaknesses to see if eliminating them can create opportunities.” (104) The fusion blend of Mexican Japanese cuisine is still not presented much around the world. This will be a great opportunity for White Marble to gain loyal customers to these flavours and be the first restaurant to provide the best Mexican Japanese fusion. Also, with our unique style and method of dining, it grows even more opportunities for White Marble to set a worldwide trend.

Although our restaurant consists of various strengths and opportunities, there will always be threats involved. A threat that is likely to happen is image, timing and duration. There are plenty of restaurants around the area and especially located near the strip. “To be fully successful, a restaurant or foodservice operation must meet the needs of customers better than its competitors. Managers must understand who their competitors are and how much of a threat they pose to the success of the operation.” (60) Tourists and locals might rather want to dine in a place that is already well-known, or a place that they have been to or heard of. Even though we provide an inexpensive price, customers might much rather dine at a casual restaurant or go to a fast food chain that is cheaper and also known. White Marble is a pop up restaurant therefore customers will not recognise who we are and what we offer.