Wednesday, November 16, 2016

Marketing Mix, Product

The product for White Marble is the food that we are producing for the customers. The Mexican Japanese fusion of flavours that we bring will be our product, as well as the marble slabs that we are using as our own unique style to dine. Although the marble slabs are not on sale, they are still part of what attaches customers to dine at our restaurant. The creativity we provide customers is what makes them come back and dine with us, compared to a standard casual restaurant.

Our products will always be fresh, and prepared everyday before the restaurant opens. "Experienced managers know that, in their business, product, promotion, place, and price are important in establishing a brand position, but service quality is even more important to long-term success." (32) Our product will be of high quality standards as we are producing a fine dining meal with a low price. I believe it is not hard for White Marble to maintain fresh produce and also to keep customers from being 'bored' of our menu. This is because our restaurant provides customers with different choices of menu's everyday. They are able to choose from two menu's for each course. The marble slabs will also always bring attention to customers so our product popularity will not decline. The meals that we are serving are also very rare to the taste of customers. Mexican Japanese fusion is not likely to be found in large varieties across Las Vegas. In this case, our product will always be trendy because of our difference in flavours, and our creativity in dining on marbles,

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