Marketing Mix, Price

Price is the huge contribution to receiving the right number of profit to cover all the expenses of White Marble. "While product, promotion, and place have always commanded a great deal of attention from managers, only recently have these professionals begun to truly appreciate the significance of price in the 4 Ps marketing mix." (29) Even though it is only a pop up restaurant and will open for one month, the number of customers that dine in our restaurant and the amount of money they spend will determine if White Marble will be successful in the future when opened as a permanent restaurant. 

The attention that brings this restaurant to customers and the difference it has compared to other restaurants in the same location is that White Marble offers customers a fine dining experience with a low price. "The important point for restaurant and foodservice managers to remember is that price can be perceived very differently by different buyers or even by the same buyer at different times." (29) Competitors around the location offers customers with high ranges of prices varying from $70 to $300 per person not including taxes and drinks. Our restaurant provides every customer with the opportunity to experience fine dining food that is affordable to all types of customers. Our $23 set menu which includes an appetiser, entree, dessert, choice of beverage and also complimentary palette cleansers after every meal is a price that customers are not afraid to spend on. 

Contributing to our Mexican Japanese fusion, our unique style of dining on marble slabs and the ambience that we offer, as well as the rooftop view of the strip allows customers to experience the real fine dining quality. The quality service that we produce, outstanding authentic flavours of fusion, and the breathtaking atmosphere and view, is definitely worth the price.