Objectives

White Marble has a range of objectives that need to be pursued during the period of the pop up in order to evaluate the success of the business. “These are areas in which the business excels.” (104) Our objectives are mainly to provide customers with an unforgettable experience. A business plan and a target market strategy as well as a SWOT analysis will guarantee that the objectives for White Marble will be met and "..contain background information about the organization or individuals attempting to reach the objectives set for a business." (122)

The Japanese and Mexican fusion are flavours that one has not been so familiar of. We want to create a palette that broadens customers with how authentic the spices from each country is when combined together. Also bringing creativity to mind.

The experience that White Marble brings to customers is unique. We want customers to be wowed by our service as well as creativity and style. “When first entering an establishment, guests will make assumptions about it based on the cleanliness and attractiveness of its walkways, doors, windows, foyers, entrance, and waiting areas.” (40) Serving food on the same marble slab for each customer and every course allows previous fragrances to be encountered together with new flavours. We want customers to enjoy and understand the true flavours of what real cuisine can do. Our fine dining experience and style convinces customers with an upper scale atmosphere, despite our standard set menu prices.