Wednesday, November 16, 2016

Marketing Mix, Distribution

The distribution of all our products will be consistent and maintained of high quality standards. White Marble will accomplish a fine dining restaurant with a cost friendly price for customers to be able to afford a luxury meal. "The 4 Ps of marketing are product, price, place, and promotion. When managers elect to feature service as a major PR campaign emphasis, they can choose to highlight one or both of two additional service-related Ps." (175) The importance of distributing quality products is very high, as well as distributing the necessary items to create our unique and upper class atmosphere.

The marble slabs must always be cleaned and sanitised after every table. This will promote quality hygienic levels that are to be met in the standards of food safety. Our fine dining food must be produced with fresh ingredients and also prepared fresh daily. The food will be brought to tables on a black wooden plank, which will then be transported cleanly and precisely onto the customers marble slabs, mimicking the exact same positioning and detailing as it was served by the Chef.

The way White Marble distributes their products is the reason why customers come to dine at the restaurant. The atmosphere and the experience is due to the distribution of our food. It is very important that White Marble displays a consistent and clean quality of meals so that customers will be coming back to dine for the experience and the costly fine dining meals.

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