Promotion is a crucial part in creating a successful business. "Promotion is the manner in which an operation communicates with its customers." (30) In this case, a pop-up restaurant in Las Vegas will need a range of advertising in order to attract as much customers as we can. Since White Marble is located in an area where tourists roam around, we will need to use social media as well as billboards and flyers that are not too cost expensive and also be very useful since it is very visual.
Social media will be cost free, so this will save the restaurant money on marketing. Social media apps such as Instagram, Twitter and Facebook could definitely boost up the number of customers coming in. It will also identify how many customers come to Las Vegas specifically to dine at our unique restaurant. Instagram will maintain the pictures of our quality fine dining Mexican Japanese fusion courses, as well as our star of the experience, the marble slabs. Twitter and Facebook can also promote new menu changes, or any particular specials that will be available. It will keep customers updated, as well as communicate with every customer about our unique style.
Billboards and flyers could also be useful. It is not that costly, therefore it will still be in budget with White Marble. Billboards will be seen by everyone who drives at the area where it is located, and since it is very large in size, tourists are able to see it too. Flyers could easily attract potential customers as they could be handed around by The Strip where a large group of people always walk around. "One of the best methods for understanding a target market is to develop a guest profile." (6)The flyers are able to communicate to customers that have no knowledge of our restaurant to give them insight of the cost friend fine dining fusion, and the unique experience they can encounter.
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