Week 4 EOC: Chipotle

Chipotle went down and its profit had a downturn as the E.Coli outbreak came with their food. They served contaminated food to their customers which had made some of them severely sick. I think it might be a little hard for Chipotle to regain all their customers back because it is only humane that people would be afraid to suffer from another contamination. When this happened it severely damaged Chipotle's profit and reputation. On of the ways they can easily regain back customers is advertising more. Chipotle can advertise again their fresh and clean produce to ensure customers that all their produce are clean and of no contaminants. Advertising is a very easy method to communicate with the customers so I believe advertising would be the first step for Chipotle to do in order to regain their customers. "An effective advertising campaign can achieve many operational goals: Communicating a message to a large audience, often using a variety of media" 
They can use this form the advertising to also promote sales. "Advertising is often used to create awareness of sales promotions and public relations events."

Sales promotion is a great way to offer customers a better deal and cheaper food. A promotion might help some customers buy their food as its a good deal and once they have bought their product and eaten it and discovered that it is clean and fresh again, they can give the word out to their friends or families and it could also regain their customers back. It would be both giving out good deals and promotions with a free bonus of advertising. "Like advertising, promotions are designed to increase customer awareness or sales"

Another method that could help Chipotle regain their customers is to get the health and safety department to check their food and their kitchen and once they pass the test they can print out their certification for clean food and publish this in their restaurant so customers are able to see and be ensured that they now have no contaminants. This will boost their image and also profit again.