Friday, October 21, 2016

Week 3 EOC: Psychographic Stadium Food

Stadiums usually sell overpriced food just because they can. If I were to design some sort of menu for the stadium, jumbo chilli hot dogs would definitely be one of the options. This meal would be so greasy, large, and the profit I would be making would be very satisfying because the price to buy these in retail when producing the food is very cheap whereas I would be selling these jumbo chilli hot dogs for about $23 each. Customers would still purchase this since they have no choice. It would be the only venue to buy food from. "Some guests may come to an establishment primarily for its products, while others may come because of the service or convenience it provides."

Another dish that might be of a good value in this stadium would just be simple cheese fries. This is so simple and general that everyone in the stadium is likely to purchase this dish. I can cost people $17 for this dish and I would be earning big money. It's simple to make and also very easy for people that are watching the game to consume this without leaving a big mess. We are doing whats convenient for customers to eat while watching the game and this dish would probably be the best selling one out of all. Who wouldn't want cheese fries as a snack? "People need to eat daily to live; however, they want to eat in a restaurant but they do not need to eat in a restaurant."

Drinks might come along as a best seller for example root beer floats and milkshakes with 'real ice cream'. This is so cheap to produce and people would also buy this for the ones that do not want alcohol during the game. I could easily charge $13 a drink. I could also always make this a drinks special and it would attract customers to buy it even more just because they think its a special. "Adding the new beverage item to the operation’s menu, and promoting the fact that it has been added, may influence customers’ buying behavior."


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