Marketing Strategy, Target Market Strategy

The target market for White Marble is likely to be tourists, locals that go to the strip often and foodies that would like to try different things. This restaurant offers a unique style and dining experience for customers to enjoy, therefore the target market would be great for customers that want great dining experience.

Adults are more likely to dine at White Marble as the menu does not include a children's menu option. However, children are not restricted as alcohol is not sold at the establishment. Customers that like an upscale atmosphere and a fine dining palette would be highly interested in White Marble. "A well-constructed brand position statement is of immense value for managers because it helps them determine the marketing strategy and tactics that will be developed in their formal marketing plans. (23)" The location of White Marble is an advantage to gaining customers as tourist are able to see what the restaurant offers and it is much like free marketing as everyone takes good observation of what there is located in the strip. "One of the best methods for understanding a target market is to develop a guest profile. "(6) Tourists are more likely to try new experiences such as dining on a marble slab for every course. The price range is friendly to most customers therefore there would not be an issue of what age group White Marble will consist of the most. Since it is more of an upscale dining experience, this restaurant is able to showcase this by its atmosphere and the elegant marble slabs. It would highly be likely that customers that enter this restaurant will be dressed in a more formal attire and also have high standard etiquettes. They will expect high quality service from White Marble as it because of how we serve our food. "If managers’ marketing strategies create service expectations for their customers, those expectations must be met every time and at each moment of truth.(254)"